This unique four-year undergraduate program bridges the gap between industry and university. With 3 specialisations, 8 minors, and 11 essential Foundation Courses, and a mandatory 60% practical work component, you will gain a broad skill set that enhances employability and career growth.
Bachelor of Business Adminstration (BBA)
- Versatile Career Options: BBA graduates have diverse career paths, spanning roles in Marketing, Finance, Supply Chain & Logistics, and Digital Marketing.
- Entrepreneurial Opportunities: Equipped with foundational business knowledge, BBA graduates can explore entrepreneurship and start their ventures.
- Leadership Development: BBA Programs focus on leadership skills, preparing graduates for managerial roles within organizations.
- Path to Advanced Education: BBA serves as a solid foundation for pursuing advanced degrees like an MBA for career growth and specialisation.
- BBA is a 4 Years Program based on 60% Practical, 40% Theory principle which is built on the Learn + Work + Network = Placement
- BBA Program consists of interdisciplinary programs where students get to master industry-relevant tools, and work on hands-on projects
- The BBA Program gives students the opportunity to opt for 3 Specialisations, and 8 Minors, and Mandatory courses that develop essential skills
- Students also get to Learn + Network with future recruiter
- The BBA Program provides students with 6-12 Months of On-The-Job Training
Digital Marketing(Martech, CRM, Digital, and Brand Management)
Develops expertise in digital strategies, brand management, and marketing technology, preparing you to drive business growth in a dynamic digital landscape.
Finance(Fintech, Capital Markets, Business Analytics,Insurance, and Wealth Management)
Focuses on building proficiency in financial management, analytics, and digital innovations, equipping you to navigate evolving markets and drive strategic growth.
Supply Chain & Logistics(Shipping, Ports, and Warehousing)
Focuses on logistics management, shipping operations, port management, and warehouse optimisation, equipping you with industry-relevant skills for a dynamic career.
Artificial Intelligence & Machine Learning
Introduces foundational artificial intelligence and machine learning concepts, focusing on developing intelligent systems and predictive models.
Cyber Forensics
Focuses on investigating digital crimes, securing data, and understanding forensic methodologies to tackle cyber threats.
Blockchain Technology
Teaches decentralised systems, cryptography, and the development of secure, transparent applications using blockchain technology.
Data Science
Covers data analytics, visualization, and computational techniques to derive insights and solve real-world problems.
Psychology
Introduces human behaviour, cognitive processes, and psychological principles to foster a better understanding of individuals and teams.
Liberal Arts
Nurtures critical thinking, creativity, and adaptability, preparing you to excel in any career with expert faculty and hands-on learning.
Economics
Explores micro and macroeconomic principles, market dynamics, and their application in global and technological contexts.
Management
Develops managerial skills, leadership strategies, and decision-making capabilities for dynamic organisational environments.