Duration
4-Year BBA UG Program
Eligibility
Completed Std 10+2 or passed with minimum 45%. Must have studied XII from any recognised board (CBSE, ISC, HSC, IB, A Levels or equivalent).
Format
Interdisciplinary with 3 specialisations, 8 minors, and 11 foundation courses.
Placements
200+ Recruiters
₹10 LPA Highest Salary
Expected CTC for Top 10% of Class
Financial Aid
Up to 100% Scholarships
Merit-based, Inclusive, Empowering, and Transformative.
A Progressive, Industry-integrated Approach that Develops Skilled Professionals.
Learn Business with Our Industry-Inspired Curriculum
At USTU, your education is designed around you. The interdisciplinary curriculum lets you explore what excites you while combining majors and minors to build a path that fits your goals. With guidance from people who've worked in the field and access to tools used in real industries, you won't just be learning, you'll be building skills that matter. Skills that help you stand out when it counts.
Work While You Learn, with Mandatory 60% Practical Work
Learning at USTU, doesn't end in the classroom; it starts there. With over half your time spent on practical work, from labs and live projects to internships and real-world training, you learn by building, testing, and doing. It's the kind of experience that stays with you. And it's exactly what employers look for when they're hiring someone who can thrive.
Network with Your Future Recruiters
Through guest sessions, industry visits, internships, and mentorship from seasoned professionals, you get to meet the people who shape the industry. These are the connections that offer real insights, open real doors, and often turn into real opportunities.
Specialisations that Matter for the Future
USTU’s undergraduate BBA programs equip students with the skills, mindset, and hands-on experience needed in a constantly evolving business environment. With a focus on innovation, problem-solving, and experiential learning, students are encouraged to think boldly and build confidently.
The USTU Advantage: Learn + Work + Network
This is the USTU way where learning goes far beyond classrooms. You grow through interdisciplinary programs shaped directly by industry expectations. You tackle live projects that build real, market-ready skills. You connect with mentors, experts, and future employers who accelerate your journey.
Curriculum:
Interdisciplinary with 3 specialisations, 8 minors, and 11 mandatory courses
Work Experience:
60% work, 40% theory
On-The-Job-Training:
6-12 months
Foundation Courses:
Mandatory courses to develop essential skills
NEP Compliant:
Yes
Networking:
Learn with future recruiters